There is no denial about how social media can make anything the hottest talk of the town, but the real question is whether social media can impact website SEO? Before answering this question, let’s understand how social media works.
All the activity that one does on social media i.e., liking, retweeting, following, commenting is combinedly called social signals. What these social signals do is help any content float on the top of user’s timelines. These signals can easily be influenced and manipulated to score marketing targets. Anything that goes viral has thousands and thousands of such social signals behind it. But the fact that such a rapid production of social signals and the change they bring to the social profiles cannot be kept a track of by search engines, these signals offer little to search engine ranking of organic websites.
Does social media directly impact your website SEO?
Social media cannot directly affect SEO rankings, but it does it indirectly. There is undeniable evidence that it can be a great stimulus and source for improving your website’s ranking. This infographic gives us an overview of how much social media supports SEO and can be a game-changer for your business.
How Social Media improves your website SEO?
Let’s discuss some of the points that how Social Media indirectly improves your website SEO.
- Drives organic traffic
If you want your content to rank on the search engines, the best and most authentic way to do so is to attract organic traffic from social media. When you work on your social media presence and manage to spread your content to your targeted audience, more and more people show up on your website and share your content, it increases your site’s visibility, which gives the search engine a signal to boost your SEO rankings.
- Improves content reach
The difference between social media and search engines is that people do not need to search your content to see it on their feeds it will show up itself, whereas, on search engines, they have to search with targeted keywords to reach your content. The point here is that social media is an exceptional channel to boost your content reach. Your good content reach will convert to high-quality traffic which will affect your rankings. In case you don’t get enough content reach; you can get the services of social media influencers to organically share your content to get target reach.
- Better ranking on Search Engine
People don’t always search for your content on search engines. They sometimes go to social media and look for it. This is the reason you will observe a greater chunk of the traffic coming to your website will be from social media platforms. The requirement here is that you optimize your social media pages the way you do it for your website. Captions with well-researched keywords will do this job. This will not only serve you to analyze which keywords get more visibility to your content but will also help drive more clicks to your website.
- Local SEO
The factor of local SEO can never be ignored in the field of digital marketing and search engine optimization. As it will be in your knowledge that local search engines use NAP (Name, Address, Phone Number) to channel targeted traffic to reach your content. If you work on your NAP and maintain it consistently across all your websites, listings, and platforms, the chances that the search engine will boost your rankings get higher. Another way of doing it is by adding geotags to your post and stories that can further expand your content reach on local search engines and enhance your content visibility.
As we have discussed above, social media does not directly affect your SEO rankings but the role it plays in your SEO strategy cannot also be ignored. Precisely, it helps your brand and content become more visible, collect more reach which will convert to traffic. If you want your content to rank on search engines, better begin by ranking it on social media.