You can have the best looking website or portfolio online and still end up at the bottom of the heap if you don’t get a good Google ranking.
It is imperative that your business is one of the top sites listed in search engine results when people look for your brand or product using specific keywords or phrases.
However, sites like Google, Yahoo, Bing are extremely specific when it comes to down to ranking webpages online which is why it is important that you understand how to improve your SEO strategy.
Search engine optimization is all about moving traffic towards your website from search engines. The higher your website appears in search results, the higher the visitors. Higher visibility equals more business opportunity.
Here are quick tips on how you can improve your Google ranking.
Keywords
Strategically placing keywords throughout your site is important. Always take into account how someone would search for information that specifically pertains to your business or product. Remember, you want to be using the keywords that they will most likely use in Google or Yahoo. Also, moderate your keywords and avoid adding ridiculous amounts of it as your site might be flagged as spam.
URL Structure
URL is the first thing that a search engine uses to determine page rank. Thus, it is imperative that you make it easy for search engine spiders to seek your page. Keep your URL short and relevant to your page’s topic and keywords.
Regular Content Update
Keeping your website relevant is a huge factor in getting ranked by Google. So, keeping your content fresh and up to date will indicate how significant your website is to people.
ALT Tags
Ensure that each image and video posted on your website has descriptive words added to its imprint. These alternative text descriptions allow search engines to locate your page using the keywords found in your photos and videos. These increases that chances of your website to be found thus raising its page ranking.
Check Your SEO Progress
There are specific tools online that will help you keep track of your search engine rankings. It is important that you keep an eye on your referrer log so that you can see how your visitors land on your site. You can be able to see the terms they use to get there and improve upon your keywords and ALT tags.
There are many ways to continuously improve your SEO as well as your Google ranking but it also helps if you have the right people working for you and your webpage.
Ensure that you are working with people who are efficient and highly knowledgeable when it comes to SEO tools that are available for your disposal.
It is a huge advantage to hire social media marketing experts who does not only understand the terminologies of SEO but actually understand how to use it to improve your online presence.
Most importantly, work with people who truly empathize and understand what your business truly needs.
